Modbar, the revolutionary undercounter espresso system, organized a meeting dedicated to coffee and design on 21st June 2022 at 5.30 pm at the ADI Design Museum where Alexander Hofer, CEO and Senior Consultant of H44 Team, was also among the speakers. The theme of the evening was «coffee without borders», a round table open to all with six speakers who addressed the evolution of this drink.
The Modbar webinar
A webinar dedicated to the product design of the coffee machine and how this product can be a vehicle for a transformation of spaces, through innovation and design concepts.
A meeting that saw a comparison between different architects and product designers, who faced a compelling issue and aimed precisely at designers and architects in the retail, horeca and contract sectors.
Modbar, the brand of La Marzocco (leader for design and innovation of professional coffee machines), was at the center of the meeting: a product that wants to differentiate itself from the rest of the sector, revolutionizing the concept behind the professional espresso coffee machine, or eliminating the barriers between barista and customer.
Here you can watch the speech (in Italian language) by Alexander Hofer, CEO and Senior Consultant of H44 Team: